Since our area of operation is confined within the city of Guwahati, we give utmost stress on the urban communities, serving the diverse financial needs of individuals and businesses within bustling city environments. Each of our branches serves as a local financial hub, embedded within the city we serve. We understand the unique characteristics and challenges of urban living, and we tailor our services to meet the specific needs of our urban clientele. We also give stress on urban area priority sector advances like the small scale industries, retail traders, small business enterprises, road transport operators, housing, professionals and self employed persons.

We are also concerned about the minority and weaker sections which include women entrepreneurs, scheduled castes and scheduled tribes.